Tonspion (i.e. „sound spy“) is the biggest music blog in Germany and was created in 1999 in Berlin by musician Udo Raaf. Today Tonspion reaches more than 350.000 music fans every month in Germany, Austria and Switzerland with good music and daily content about (digital) lifestyle.
Tonspion.de – the first music blog in Germany
Tonspion is one of the biggest editorial music blogs in Germany with verified reach. Tonspion is targeting young adult music fans from 18 to 49 who are open for new music, open for all genres and who consider music to be more than just background noise.
Traffic
Tonspion is the biggest music blog in Germany!
Unique User: 200.000 / Month
Newsletter Subscribers: 15 000
Social Media Follower: 35 000
Demographics
Tonspion reaches mostly music fans which search for music online.
Male:Female ratio: 75:25
Age groups: 18-49 (85%), 30-49 (50%)
Education: 80 percent with higher education
In Job: 62 percent
Musicians/DJs: 41%
Sponsored Posts | |
| Featured Post S (incl. 1 day on homepage*) + newsletter | 1000 Euro |
| Featured Post M (incl. 1 week on homepage) + newsletter + social media push | 2000 Euro |
| Featured Post L (inkcl. 1 month on homepage) + newsletter + social media push | 4000 Euro |
| *Placement on homepage above the fold. | |
| | |
Banner | |
| Banner-Impressions | CPM 50 Euro |
Newsletter Ads | |
| 1 Newsletter | 500 Euro |
| 4 Newsletter | 1500 Euro |
Facebook / Instagram | |
| Sponsored Post | 500 Euro |
Performance
Tonspion is one of the most visible editorial music sites in Google Germany.
Tonspion is frequently ranked on top positions for the search terms „artistname download“, „concerts in Germany“, „Festivals Germany“, and many more.
Feedback
„Tonspion came along with a pioneering concept.“
(Financial Times Germany)
„One of the most appealing adresses for quite a few years now is Tonspion.de“
(Spiegel.de)
„Tonspion successfully created the blueprint for a new music medium.“
(FM4 Radio / ORF)
„Among the various websites presenting legal MP3s, Tonspion, with its great selection of music, is clearly leading the way. Absolutely recommended!“
(Musikexpress)
References
Get in touch
Ask for our current offers and bundles for your individual music, audio or style campaign on Tonspion.
- Please send us your music through Submithub only!
- Please also note that we can’t respond to any form of promotional mails or newsletters that expect us to work for you for free.
- If you want to plan your campaign for a product, an event or a release on Tonspion just ask for available formats and prices and we will get back to you shortly.