Tonspion (i.e. „sound spy“) is the biggest music blog in Germany and was created in 1999 in Berlin by musician Udo Raaf. Today Tonspion reaches more than 350.000 music fans every month in Germany, Austria and Switzerland with good music and daily content about (digital) lifestyle.

Curating the finest new music

We curate and introduce the finest new music from all genres with exclusive pre-listenings, video premieres, streams and free downloads from musicians for fans. We work with all major and countless independent labels around the world. Tonspion is a partner of Submithub where we listen and discover new artists and music.

Introducing music, products and online events

Tonspion is introducing brands and events that appeal to music fans. We have worked with many brands in music, audio and style in the past 20 years such as Converse, Jägermeister, Telekom, Sennheiser, Sony, Ray Ban and others.

Users

Tonspion is one of the biggest editorial music magazines in Germany with verified reach. Tonspion is targeting young adult music fans from 18 to 49 who are open for new music, open for all genres and who consider music to be more than just background noise.

Traffic

Tonspion is the biggest music blog in Germany!

Unique User: 300 000 / Month

Newsletter Subscribers: 15 000

Facebook Fans: 30 000

Twitter Followers: 4000

Demographics

Tonspion reaches mostly adult, educated music fans.

Male:Female ratio: 75:25

Age groups: 18-49 (85%), 30-49 (50%)

Education: 80 percent with higher education

In Job: 62 percent

Musicians/DJs: 41%

Performance

Tonspion is one of the most visible editorial music sites in Google Germany.

Tonspion is frequently ranked on top positions for the search terms „artistname download“, „concerts in Germany“, „Festivals Germany“, and many more.

Source: Sistrix

Feedback

„Tonspion came along with a pioneering concept.“
(Financial Times Germany)

„One of the most appealing adresses for quite a few years now is Tonspion.de“
(Spiegel.de)

„Tonspion successfully created the blueprint for a new music medium.“
(FM4 Radio / ORF)

„Among the various websites presenting legal MP3s, Tonspion, with its great selection of music, is clearly leading the way. Absolutely recommended!“
(Musikexpress)

References

Labels

Universal Music

Warner Music
Sony Music
Beggars Group
PIAS
Rough Trade
Ingrooves
Four Music
Embassy of Music
City Slang
and many more…

Products

Palladium
Converse
Ray Ban
Coca Cola
Zalando
Beyerdynamic
VW
HTC
Sony
Sennheiser
and many more…

Events

Jägermeister
Heineken
Beck‘s
Jack Daniel‘s
Schöfferhofer
Converse
Coca-Cola
Bacardi
Desperados
Telekom
and many more…

Get in touch

Ask for our current offers and bundles for your individual music, audio or style campaign on Tonspion.

  • Send us your music through Submithub!
  • Please also note that we can’t respond to any form of promotional mails or newsletters.
  • If you want to plan your campaign for a product, an event or a  release on Tonspion just ask for available formats and prices and we will get back to you shortly.

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