TONSPION is one of Germany’s leading online music magazines (est. 1999), reaching 150,000 adult, music-oriented readers per month. The audience is predominantly male (approx. 70%) and between 35 and 60 years old. In addition, we operate a highly engaged newsletter community and maintain strong visibility across our social media channels.
Our Audience
Our readership consists primarily of people who grew up in the 1980s, 1990s, and 2000s and who have a strong cultural connection to music.
Typical characteristics:
- High music affinity: frequent use of streaming services; strong interest in new releases, artists, and live events.
- Digital literacy: familiar with digital technologies, platforms, and entertainment ecosystems.
- Broad media interest: music, films, series, podcasts, and high-quality audio and tech products.
- Discovery-oriented behaviour: active search for curated recommendations, playlists, and background information.
- Above-average purchasing power: relevant for digital subscriptions, audio hardware, tickets, and entertainment products.
Sponsored Posts
For consistent, high-level visibility, we offer cross-media campaigns with attractive long-term discounts.
Services included (per Month)
Sponsored Post on Homepage
Including prominent homepage placement.
Price: €1,500
Newsletter Integration (4× per month)
To 13,000 subscribers, ~30% open rate, strongly growing.
Price: €1,000
Social Media Post (1× per month)
Reach via 40,000 followers (FB/Instagram) + targeted campaign.
Price: €500
Total value: €3,000 / month
Package price: €2,500 / month (net)
Discounts for long-term partnerships
| Duration | Price/Month | Total |
|---|---|---|
| 3 months (–5%) | €2,375 | €7,125 |
| 6 months (–10%) | €2,250 | €13,500 |
| 12 months (–20%) | €2,000 | €24,000 |
Benefits for our Partners
- Access to a music-focused, digitally savvy core audience
- Relevant reach across website, newsletter, and social media
- Stable engagement metrics (newsletter open rate ~30%)
- Permanent visibility via SEO and internal linking
- Price advantages based on contract duration
- Category exclusivity
- Predictable, recurring brand visibility
Booking Inquiry
▶︎ Request additional offers and pricing.
Feedback
„Tonspion came along with a pioneering concept.“
(Financial Times Germany)
„One of the most appealing adresses for quite a few years now is Tonspion.de“
(Spiegel.de)
„Tonspion successfully created the blueprint for a new music medium.“
(FM4 Radio / ORF)
„Among the various websites presenting legal MP3s, Tonspion, with its great selection of music, is clearly leading the way. Absolutely recommended!“
(Musikexpress)